PVA finds diverse uses in the cosmetics industry due to its film-forming, thickening, and biocompatible properties. As a film-forming agent in skincare, PVA creates breathable barriers that retain moisture without stickiness, ideal for facial masks and moisturizers. In hair sprays, it provides flexible hold, allowing easy restyling while resisting humidity. PVA acts as a pigment binder in decorative cosmetics, ensuring even color distribution in foundations and eyeshadows, and as a thickener in shower gels, offering viscosity control without harsh chemicals. Its non-toxicity and hypoallergenic nature make PVA suitable for sensitive skin formulations, while its film clarity enhances the aesthetic appeal of products. PVA-based hydrogels in eye patches deliver targeted active ingredients, leveraging its water-holding capacity.